Bukit Tinggi, 1 October 2015

With Malaysian economic facing critical times, consumers have been tightening their purse and watching their spending. Understanding this, Malaysia’s leading retailer, AEON CO. (M) BHD, steps up to bring value for money quality products that are safe and certified to Malaysian via the TOPVALU Fair 2015. Happening for the 3rd consecutive year, the Fair will be held in 29 AEON Stores nationwide, between now and 15 October.

According to Haruki Nishikata, Foodline Director at AEON TOPVALU (M) Sdn. Bhd., AEON will be introducing the Asiana and Fusion food concept with items such as seasoning flour, cooking oils, sauce, and instant food at the TOPVALU Fair 2015. “To create cost savings for consumers, we will also introduce our range of laundry solution, new TOPVALU BESTPRICE paper range, and other merchandises such as TOPVALU facial tissue, hanky pack tissue, kitchen towel and toilet roll, under the sanitary section at the Fair,” he said.

First introduced in Malaysia in 2013, TOPVALU is the leading private brand in Japan, and was developed in collaboration with AEON’s customers and AEON’s strict quality standards. It has the national brand equivalent quality with retail price saving. TOPVALU BESTPRICE brings cheap value for money products by eliminating product and package excess, leveraging on AEON’s global purchasing scale to deliver consumer-centric essentials at the most competitive prices in the market.

“We also provide an extraordinary selection of the best products for discerning tastes, sourced locally and imported, under our TOPVALU SELECT. Introduced just last year here, SELECT is developed with an exacting eye on the best selected ingredients and materials, origins and manufacturing process at the most competitive price in the market,” said Audrey Lim, General Manager of Merchandising & Marketing at AEON CO. (M) Bhd.

The 18 days event will see AEON customers being introduced to the collaborative TOPVALU product development process, quality standards and be able to experience and purchase the products first hand. The Fair is fun for both the young and old with games, sampling activities and Teh Tarik performance. AEON will also be offering a free trip to Japan for two via a lucky draw for customers who purchase TOPVALU items for a minimum of RM50. The three major venues for TOPVALU 2015 are AEON Mall Bukit Tinggi, Klang, AEON Mall Bukit Indah, Johor, and AEON Mall AU2, Kuala Lumpur.