Setiawangsa, 2 December 2014

Malaysian AEON Foundation (MAF), AEON’s charity arm that has been in operation for more than a decade, today launched its Online Donation in conjunction with the launch of ‘Back to School’ campaign that will bring 450 underprivileged children to shop at selected AEON stores & AEON Big outlets for essential school items in preparation for next year.

During the official launch ceremony, graced by Yang Berhormat Dato’ Sri Hasan Malek, Minister of Domestic Trade, Cooperatives and Consumerism, AEON CO. (M) BHD also announced the activation of MAF Online Donation System “E-Donation” –, that allows the public to contribute and pledge their support for the less fortunate through online and mobile payment channels.

“AEON is all about reaching out, touching lives and changing things for the better. We are known to be the only retailer that has our own charity foundation in Malaysia. MAF runs all our major charity events and community services that have benefited thousands of people not just in Malaysia, but around the world in varying ways. With the launch of ‘Back to School’ campaign, we hope to be able to put a smile on some young faces by bringing them a little holiday cheer,” said Dato’ Abdullah Bin Mohd Yusof, Chairman of AEON CO. (M) BHD. & President of Malaysian AEON Foundation at the launch event.

The MAF will be funding close to RM200,000 for underprivileged children from six (6) orphanage homes and three (3) welfare centres which include Rumah Wawasan Sitiawan (Perak), Rumah Kebajikan Kanak-Kanak Sanathana Dharma Ashram Sitiawan (Perak), Persatuan Kebajikan Anak-Anak Yatim Alam Damai Cheras, Cornerstone Homes Semenyih, Persatuan Kebajikan Sri Saradha Dewi Illam, Rawang, Pusat Kebajikan Kalvari Johor, Persatuan Kebajikan Projek Perumahan Rakyat (PPR) Seri Cempaka Pantai Dalam, Persatuan Kebajikan Anak-anak Setiawangsa & Asrama Penyayang Nur Iman Setapak to shop for essential school supplies like uniforms, school bags and stationeries at various AEON stores & AEON Big outlets during this school holiday.

Besides running charity events and community services under AEON, MAF also places the importance on raising funds through Malaysian AEON Foundation Fund for the purpose of lending a helping hand to the poor and needy. With the activation of the Online Donation System, which is an essential fundraising tool, the foundation will now be able to accept real-time donation from nationwide.

The system is linked to AEON’s main website and is able to provide payment options in the preference of donors, including credit card & debit payment. Besides encouraging the public to contribute for good cause, the system can accept one-time contribution as well as recurring contributions from the same donor with just a click away.

“Over the years of MAF operation, the response we received from the community has always been good. This foundation is truly close to the heart of the company and our staff. We hope the Online Donation System will enhance the donation successful rate by removing traditional trivial donation process, subsequently drives more charity income for the Malaysian AEON Foundation Fund,” said Nur Qamarina Chew, Managing Director of AEON CO. (M) BHD. & Vice President I of Malaysian AEON Foundation.

As a leading international retailer, one of the company’s promises to its customers is to provide good support to the communities around the malls and selflessly lead the way to better growth while serving as good corporate citizen to the country that it’s doing business in.

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