Malaysians chose ten favourite Malaysian experiences as significant moments to share digitally.

Kuala Lumpur, 13 Semptember 2022 – This Merdeka season, AEON Malaysia demonstrated its appreciation for public spirit and togetherness by hosting a crowdsourcing platform to welcome Malaysians’ submissions of what they deem would be their take of classic Malaysian moments that made Malaysians unique. These submissions are then voted on through social media to earn a chance to have them immortalised as digital assets, as non-fungible tokens (NFTs).

The ten (10) selected #ClassicMalaysianMoments out of 500+ submissions were announced today at AEON Taman Maluri, with the top (5) winners walking away with RM1,500 in AEON vouchers and five (5) consolation winners receiving RM500 in AEON vouchers. These winning designs will also be transformed into NFTs that AEON customers may redeem* as keepsakes in the digital world.

AEON’s Chief Merchandise and Marketing Officer Low Ngai Yuen said, “We are thrilled to do this together with our customers as these NFTs are their priceless experiences on what makes Malaysians unique. We will cherish being able to continuously work alongside with our customers and have them share with us their views and thoughts – this is invaluable. In return, we hope to share these digital assets with many more as our way to thank everyone.”

The public is welcomed to upload original visuals (photographs/digital art/traditional art) on Facebook, Twitter, and Instagram with the hashtags #AEONxMerdeka65 #ClassicMalaysianMoments as well as #IniKonfemMalaysia from August 15 to August 29. Each submission may also include any of their favourite Malaysian brands and how the brand has influenced how Malaysians have lived over the previous 65 years.

“The results were breathtaking! What a pleasure to participate in moments captured by Malaysians, highlighting Malaysians unmistakably in a like-minded way of life as part of their everyday routine.” Low added.

Alongside AEON, other brands that are often mentioned in most #ClassicMalaysianMoments include Milo, Hup Seng, 100 plus, Maggi, Nescafe, Gardenia, Kellogg’s, Munchy’s, F&N, Naturel and Cap Kipas Udang.

AEON also partnered with Meta Universe (MU), a native enterprise solutions supplier for all things NFT and metaverse, who provided seamless direction and support in its voyage into the current digital trend through the #ClassicMalaysianMoments contest. The list of the winners:

x5 Winners

x5 Consolation

● Lim Goh Chit – Roti Gardenia for 75 years ● Kin RZ – MILO Kotak
● Aida – MILO piring ● Syukur Rani – Merdeka bersama Nescafe
● Ariel Lee – Good Game with 100 Plus ● Arif Hafizuddin- The best pairing; MILO with Munchy’s Oat Krunch
● Rusydi – The MILO moment ● Fatin – Hup Seng cicah Susu for life
● Afi Sulaiman – Classic Malaysian Breakfast with Kellogg’s, Gardenia, MILO and Naturel ● Hairrey – Childhood memory with MAGGI

For further details about the contest and to see all the creative & interesting submission, please visit

Share This Story

Get to know AEON

Media Relations

Media representatives, we’d love for you to get in touch. Let’s get to know each other better.
Find out more

Corporate Fact Sheet

Discover all the important facts about the AEON Corporation.
Find out more

Our History

It’s been a long and rewarding journey from our humble start in Japan to being one of Malaysia’s leading retailers.
Find out more

Meet Our Leaders

An organisation is only as good as the people within in. The AEON Leadership Council operates with a clear vision to dedicate themselves to improving the lives of our customers.
Find out more