AEON MaxValu Prime at Sunway Velocity Mall Meets Customer
With A New Look:

Elevating shopping experience with new refreshing look and premium product range

Kuala Lumpur, 22 September 2023 –AEON MaxValu Prime is thrilled to announce the new look of its Sunway Velocity outlet, featuring a fresh and enhanced look along with a range of premium offerings.

AEON MaxValu Prime at Sunway Velocity Mall is the first ‘Prime’ store which opens its door to the public in December 2016. It has consistently provided the community with high quality value through an extensive selection of premium fresh produce and quality goods. The store proudly presents an array of general merchandise and household essentials at affordable prices.

As part of our unwavering commitment to innovation and customer satisfaction, AEON MaxValu Prime at Sunway Velocity Mall has undergone a comprehensive transformation aimed at creating a space that seamlessly integrates convenience, sustainability, and a wholesome lifestyle for our shoppers. This store is poised to provide great shopping experience, setting a new benchmark for customer delight.

Setting itself apart from other AEON MaxValu stores, AEON MaxValu Prime at Sunway Velocity Mall proudly introduces the integration of one of AEON’s private brands, Home Coordy. With minimalist, durable, and high-quality home products, Home Coordy offers a diverse range of selections exclusively available at the outlet. This brand echoes a harmony between nature and everyday life, embracing the timeless hues of white, blue, and grey to provide customers with a sense of comfort and simplicity.

AEON MaxValu Prime at Sunway Velocity Mall also undergone substantial upgrades to ensure a seamless shopping experience. Noteworthy additions include a full fledge AEON member counter, allowing customers to conveniently sign in as AEON members, and 9 Self Check Out Counters (SCO) designed to minimise waiting times and enhance the overall shopping journey.

Dedicated to fostering healthy lifestyles and environmentally-friendly products, AEON MaxValu Prime at Sunway Velocity Mall showcases a wide variety of wellness-focused and premium food concepts, including plant-based, organic, and gluten-free options.

An innovative highlight within the store is the live hydroponic farming area, offering customers a unique opportunity to buy healthy and fresh vegetables. Additionally, the store proudly presents the Chitose strawberry, a Japanese delicacy sourced from the Cameron Highlands, renowned for its sweetness and juicy texture. This exclusive strawberry is made possible through cutting-edge biotechnologies developed by the esteemed Chitose Group of Japan, renowned for their strides in ecological sustainability.The implementation of this initiative is in line with the effort to uphold the ESG initiative and the United Nations Sustainable Development Goals (UNSDG) by ensuring sustainable consumption and production.

The store takes pride in catering to its customers’ desire for healthy, premium food choices, including plant-based, organic, and gluten-free options. Shoppers can also indulge in the exquisite taste of imported Aurora Salmon from Norway, presented with enhanced shelf life through innovative vacuum packing techniques. Furthermore, a new concept display showcasing premium red meats, such as grain-fed beef, wagyu beef, and grass-fed beef, offering customers with finest culinary experiences.

AEON MaxValu Prime at Sunway Velocity Mall also unveils its latest addition: a delightful delicatessen section. This new offering boasts an expansive selection, including La Boheme bakery products, delectable sushi, tempting hot snacks, as well as a range of Coco Café products and items from the Halal certified AEON Food Processing Centre (AFPC). This diverse assortment ensures that there’s something to satisfy every palate.

The store also enhanced its Asian Food destination category which brings together a wide array of grocery and frozen items hailing from Japan, China, Korea, Taiwan, and other Asian regions. This specialised section allows customers to easily explore and enjoy the rich culinary traditions of these countries.

Additionally, its commitment to enhancing the shopping experience extends to the revamped wine and liquor section, which now offers an expanded variety from worldwide selected choice. This improvement ensures that the store is better equipped to cater to the unique tastes and preferences of the valued patrons.
The AEON MaxValu Prime at Sunway Velocity Mall is located at B-01 within the mall premises and operates from 10 am to 10 pm. Shoppers can enjoy easy access to the store through the newly installed escalator on the G floor, providing a direct route to our main entrance at level B1 .

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