Kuala Lumpur, 8 August 2024 – AEON MaxValu Prime is excited to announce the revitalised look of its Desa ParkCity outlet, featuring a refreshed appearance and an expanded range of premium offerings.

Since its opening in 2007, AEON MaxValu Prime Desa ParkCity has been a staple in the community, consistently delivering high-quality products and exceptional value. The store offers a wide selection of premium fresh produce, general merchandise, and household essentials at affordable prices. In line with our commitment to innovation and customer satisfaction, AEON MaxValu Prime Desa ParkCity has undergone a comprehensive transformation. This renovation aims to create a space that seamlessly combines convenience, sustainability, and a wholesome lifestyle for our shoppers. The store is set to provide an unparalleled shopping experience, establishing a new standard for customer satisfaction.

The official reopening event will take place on 8 August, to be officiated by Naoya Okada, Managing Director of AEON, alongside the AEON Senior Management team and Desa ParkCity management team. AEON MaxValu Prime Desa ParkCity will proudly introduce Home Coordy, one of AEON’s private brands. Home Coordy features minimalist, durable, and high-quality home products, exclusively available at this outlet. The brand embodies harmony between nature and everyday life, using timeless hues of white, blue, and grey to provide customers with a sense of comfort and simplicity.

The store has undergone significant upgrades to ensure a seamless shopping experience. Key addition includes seven Self-Check Out Counters (SCO) designed to minimise waiting times and enhance the overall shopping journey. Dedicated to promoting healthy lifestyles and environmentally-friendly products, AEON MaxValu Prime Desa ParkCity offers a wide variety of wellness-focused and premium food concepts. A standout feature of the store is the live hydroponic farming area, offering customers the chance to purchase fresh, healthy vegetables.

AEON MaxValu Prime Desa ParkCity also introduces a delightful delicatessen section. This new addition features sushi, hot snacks, La Boheme bakery products, and La Boheme coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra.

The store has enhanced its Asian Food destination category, bringing together a wide array of grocery and frozen items from Japan, China, Korea and Taiwan. This specialised section allows customers to easily explore and enjoy the products of these countries. For cheese lovers, AEON MaxValu Prime Desa ParkCity will feature a new cheese section consisting of a prime selection of cheeses.

Additionally, our commitment to enhancing the shopping experience extends to the revamped wine and liquor section, which now offers an expanded variety of worldwide selections. There is also a non-halal section offering fresh hot-snack items.

AEON MaxValu Prime Desa ParkCity is located on the ground floor within The Waterfront @ ParkCity premises and operates from 9:00 am to 10:00 pm. The store will be offering a range of promotions and giveaways for customers visiting on its re-opening day. Highlights include goodie bags for the first 600 customers, 100 free mini cups of Häagen-Dazs coffee, various product samples, and special offers on selected items.

This year, AEON celebrates its 40th anniversary in Malaysia. To date, AEON has 28 AEON Malls, 35 AEON Stores, 6 AEON MaxValu, 62 AEON Wellness and 44 DAISO outlets across the country.