Kuala Lumpur, 8 September 2021

AEON CO. (M) BHD. (AEON) launches the ‘Kempen Beli Barangan Malaysia’ or KBBM 2021@AEON in collaboration with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

The ‘Kempen Beli Barangan Malaysia’ is a comprehensive initiative by KPDNHEP that involves a collaboration between the public and private sectors. Its aim is for the people to benefit through special prices of the local products offered. It certainly will be very helpful especially in the current situation where many consumers are affected by the COVID-19 pandemic which leads to lower purchasing power.

Apart from that, the ‘Kempen Beli Barangan Malaysia’ also intends to boost the sales of local entrepreneurs and to further strengthen the business operations which will generate economic development for the country.

According to Shafie Shamsuddin, Managing Director/Chief Executive Officer of AEON, “We are very grateful for being part of the ‘Kempen Beli Barangan Malaysia’. Apart from helping the people, the implementation of this campaign also fosters the spirit of patriotism and love for local products. The benefits derived from the feeling of love for quality local products will lead to higher demand and increased productivity, thereby further boosting the country’s economic activity. The chain reaction will also create job opportunities. Through employment and stable income, it allows for a harmonious and progressive living and a sustainable community.”

“All 56 of AEON Store and AEON BiG outlets nationwide are involved with KBBM 2021@AEON which offers a variety of interesting local products at affordable prices. It runs from mid -August until year end. We are very thankful to the Ministry of Domestic Trade and Consumer Affairs for this collaboration opportunity. As a strategic retail partner, we provide full cooperation and will support with the best marketing and sales activities – offline and online – to ensure the success of the campaign,” said Shafie.

AEON will also use its digital platform to promote the local products. Additionally, other mechanisms that will be enforced in conjunction with KBBM 2021@AEON are the offering of business lots for small and medium enterprises (SMEs), promotion through social media such as FB Live, and special discounts during the festive season.

The virtual launch ceremony was officiated by Datuk Seri Haji Hasnol Zam Zam Haji Ahmad, Secretary General, KPDNHEP while AEON was represented by Shafie Shamsuddin, its Managing Director/Chief Executive Officer.

It was also attended by about 100 guests consisting of the management and staff of KPDNHEP, AEON, AEON BiG, Syarikat Faiza Sdn. Bhd., Delima Oil Products Sdn. Bhd., KHIND Marketing (M) Sdn. Bhd, Aleesya Batik Solutions, The Flickstore, media representatives and many more.

AEON’s involvement in the “Kempen Beli Barangan Malaysia” is in line with its effort to champion the United Nations Sustainable Development Goal – Decent Work and Economic Growth (SDG 8). It promotes continuity, inclusivity and sustainable economic growth and provides suitable employment for all.