AEON Launches ‘EVERYDAY FRESH EVERYDAY LOW PRICE’ to ease the burden of increasing living costs
Kuala Lumpur, 1 February 2023 – AEON, the leading go-to retailer in Malaysia; announces the launch of its ‘EVERYDAY FRESH EVERYDAY LOW PRICE’ campaign in response to customers’ constant struggle with the rise in cost of living. The campaign aims to provide customers with consistent and affordable prices for fresh goods without sacrificing quality and availability all year round at all AEON, AEON BiG and MaxValu Prime nationwide, as well as on their online platform myAEON2go.
AEON’s Chief Merchandise and Marketing Officer, Low Ngai Yuen assures that, “At AEON, we are committed to find solutions to the tightening of household budgets thanks to the erosion of purchase power. We have pegged 60 products – including fresh produces that are direct from farms as well as various grocery and non-food products – all these 60 products are ensured to have low prices every day.
“We pledge to support our customers head-on in their race to win against financial uncertainties. Despite being hit hard ourselves across the supply chain with cost increases from raw materials to manpower to transportation; AEON is still all about being there for the customers – they must come first. Additionally, low prices alone are not enough, we also need to make sure we are offering the freshest and of the best of quality.”
To kick off the campaign, AEON hosted a media cum influencers launch at the new AEON Putrajaya, IOI City Mall, where attendees had the opportunity to participate in a supermarket sweep; designed to showcase and highlight the ease of budget-conscious shopping.
Attendees at the event also sampled AEON Delicatessen and its ready-to-eat meals as well as La Boheme Coffee, known for offering premium quality coffee at an affordable price. This AEON brand is dedicated to providing a satisfying coffee experience for those looking for delicious budget-friendly options.
Low Ngai Yuen adds, “We priced our products so that you do not need to worry about cutting back on the things that you and the family loved. Let AEON do all the heavy lifting while you destress by continuing with a full life!”
This campaign of daily low prices on fresh produces, groceries and non-food: EVERYDAY FRESH EVERYDAY LOW-PRICE joins other exciting AEON offers including THURSDAY IS BETTER THAN FRIDAY where the health conscious can have more options to a wholesome lifestyle; WEEKEND BONUS where stocking up gets easy as well as the much talked about PAY DAY BONANZAS with amazing deals to electrical appliances and gadgets.
For further details about the promotions, please visit myAEON2go: Your One-Stop Online Grocery
