AEON HOSTS MIE FOOD & TOURISM FAIR TO FOSTER TIES BETWEEN TWO CULTURES

Bandar Utama, 12 Sept 2014

Bringing the rich Japanese art and cultural experience to Malaysians, AEON CO. (M) BHD launched the inaugural Mie Food & Tourism Fair. Happening between 9 and 14 September 2014, the fair is held simultaneously at AEON Bandar Utama and AEON Mid Valley.

“Mie is one of the oldest prefectures in Japan and it is never short of amazing stories that explains how the great region came about. Famous for supplying the Japanese emperors with fine food in the old times, it is also part of the Kansai region of the main Honshu Island and is now known as a place blessed with the bounties of its mountain and sea”, said Eikei Suzuki, Governor of Mie Prefecture at the event.

Among the activities at the fair included cooking demonstration using food ingredients from Mie Prefecture by experienced Japanese chefs and food sampling. Various exclusive Mie delicacies such as the Tea incense komachi and Ise Udon were also showcased at the fair.

According to Nur Qamarina Chew, Managing Director of AEON CO. (M) BHD, the fair is the one place where food connoisseur can find ingredients from the region and have a tasteful experience of the city’s finest delicacies. “It’s our way of giving our customers opportunity to explore and experience food and culture from other countries,” she added.

“Mie Prefecture is also the original birthplace for the Japanese traditional martial arts otherwise known as Ninjutsu. To attract shoppers and further educate the public on the art of a ninja, we also organized performance by Ninja at the fair,” said Nagahisa Oyama, Chief Executive Officer of AEON ASEAN while enjoying the ninja performance at the event.

To further excite, AEON is also giving away travel packages to Mie Prefecture, courtesy of Apple Vacation and Convention Sdn Bhd, in a lucky draw contest with a minimum spending of RM50 in a single receipt at the fair. The prizes are travel warrant worth RM12,000, RM8,000 and RM4,000 for the 1st prize, 2nd prize and 3rd prize respectively.