Kuala Lumpur, March 12, 2020
In an effort to give customers peace of mind and also a pleasant shopping experience in view of the spread of COVID-19 during this season, AEON Group will spend RM 1.3 million to continue to undertake major sanitization and cleaning initiatives throughout the retail outlets and stores nationwide. This exercise will augur well with the major campaign, to drive up the economy by spurring customer spending.
The campaign known as “RAIKAN 101 HARI BERSAMA AEON – SAMA SAMA LAGI BEST” is aimed at offering customers great savings and the opportunity to enjoy value added services and experiences as they shop during the Ramadhan and Hari Raya season. The integrated campaign, a collaboration between AEON CO. (M), AEON BiG and AEON Credit Service, will kick off on Friday, 20 March 2020 and end on 28 June 2020. It will be held across all AEON Retail stores, including 28 AEON Malls, 34 AEON Departmental Stores, 22 AEON BiG stores, 9 MaxValu Prime stores, 74 AEON Wellness and 24 Daiso Specialty Stores.
“We are extremely excited about the first ever joint initiative as a Group that involves both our retail and financial entity. We believe this campaign will not only benefit our customers with great savings and value added services, but also will benefit our SMEs, especially during this challenging market condition,” remarks Shafie Shamsuddin, Chief Executive Officer, AEON Retail (Malaysia).
The campaign which will be held throughout the country is also aimed at encouraging the usage of the AEON Member Plus (“AMP”) Card, the loyalty and prepaid card that can be used in both AEON CO. (M) and AEON BiG.
Yuro Kisaka, Managing Director of AEON Credit Service (M) Berhad said, “In view of the current COVID-19, we have to be extra cautious in managing our day to day life and minimise the risks of the virus being spread through hands such as passing cash from one person to another. With AEON Member Plus card, we want to encourage shoppers to download and take advantage of the AEON Wallet for ease of mind when it comes to making payment without having to make cash transactions or hold any cash in hand. As we are now in the era of cashless society, AEON Member Plus card and AEON Wallet provides fast payment and the convenience in any payment transactions, putting our customers’ minds at ease every time they shop”.
To signify the launch of the Campaign on 20 March 2020, an ‘All Night Sale’, a special event, that will start at 6pm and end at 6am the following day will be held at at all AEON Malls, AEON Department Stores, AEON BiG (selected standalone stores), AEON Wellness and Daiso (franchised by AEON). The event will be streamed ‘live’ on AEON Retail Facebook, with special celebrity appearances such as Diana Danielle and Izzue Islam.
“We believe this campaign will be well received by the customers which formed part of our efforts to continually challenge ourselves to exceed our customers’ expectations,” concluded Shafie.