AEON fashion preview FEB23 edition: (1) Innercasual manages air-heat-moisture transfer to max comfort for active living; (2) Puteri and Guys’ Vision OOTD to inspire repeat wears; (3) Raya paling accessible with WOOFIZIWOO
The Feb23 Edition of AEON Fashion Preview returns to the drawing board with UITM fashion students as represent
Kuala Lumpur, 27 February 2023 – AEON opens its 2023’s triennial show to preview upcoming NEW ARRIVALS at yet another unexpected venue – the Universiti Teknologi MARA, UiTM’s Fine Arts Building at Kompleks Ilham. Previously, AEON has turned a moving MRT as well as the food truck park into its runway locations to drive the message of accessibility from aesthetic for all ages and body types, functionality, sustainability and affordability.
1. innercasual, iC to maximise comfort for active living
innercasual or its short, iC is a well celebrated athleisure brand of AEON from Japan. From its smart fabric technology that champions how clothing can enhance an active lifestyle to ensuring that these added values are easy on the budget, iC is also bend on maintaining high comfort. Made from eco-friendly, 100% organic cotton that is grown in fields with no use of pesticides or chemical fertilizers, iC promises lightweight, free-flow, long and repeat wearability that is perfect to support agility and movements. iC is designed to be anti-odour, anti-bacterial, with UV-protection plus its garments are ensured for high sweat absorption and quick drying ability.
At the Feb23 edition of AEON Fashion Preview, iC features three active living personalities, yogini Angela Quah, traceurs Syafiq Aiman, and avid skateboarder, Fuad Saifullah also popularly known as Foo Art, founder of Sibling Skateboards in its new promotional community video.
2. PUTERI and GUYS’ VISION all for OOTD that repeats
Quickly gaining popularity, AEON’s own brands: PUTERI, the modest range and GUYS’ VISION, men’s casualwear; are both big proponents of repeat wears, previewing collections that are high on timeless silhouettes with ease to mix and match. Not all garments are created equal but PUTERI and GUYS’ VISION are designed with the end in mind – long lasting wearability, easy-care and quintessential staying power that complements any personal style.
Re-style the same outfit with different accessories, re-mix with layers and rock your PUTERI and GUYS’ VISION to different occasions be it as a couple, twinning or as family matching sets – these are the OOTD to inspire more sustainable conversations.
3. Raya collaboration with WooFiziWoo
Continuing the success of collaborating with designer labels, this Raya23 will see FIZIWOO’s special collection with AEON for an inclusive Lebaran season. With the conscious intention to recall and then to preserve the childhood memories of flower motifs – a reminder of the ancestral home’s graceful and classic decorations, this collection features five different sets of flowers meticulously embroidered: Chempaka, Orked, Seri, Dahlia and Mawar.
Every exclusive piece is also embellished with a WooFiziWoo signature. The comfortable Kandis Kurta that is keeping it traditional with round neckline, front button, two side pockets and available in 8 Raya inspired colours is at RM159.
Launching the Feb23 edition of AEON Fashion Preview, Naoya Okada, the Deputy Managing Director announced, “AEON is all about creating opportunities. Mainstream crossovers through collaborations with designers will not just happen in fashion but also for home furnishings, furniture, kitchenware and tableware – so watch this space and come along the ride with us!”
Extending the agenda of access, AEON welcomes three recently graduating batch of UiTM fashion students to debut their work at AEON: Siti Fathimah Md Hanapi, Syazwani Zafirah Saari and Muhammad Aiman Ajwad Baharudin. Identified as Future Designers 2023, it comes with an opportunity to work alongside the much-in-demand popular stylist, Abu Shaef Hamza to understand consumers’ ready-to-wear as well as prospects for employment or contractual possibilities to launch their next big ideas into collabs or exclusive lines with AEON.
Also present at the AFP Feb23 edition, the Chief Merchandise and Marketing Officer, Low Ngai Yuen expressed that, “AEON welcomes young, hardworking and ambitious young minds wanting to contribute to fashion. We see this as going beyond the industry-academic relation; we are truly committed to mould the diversity that must be in this age-old industry. This goes back to our mantra of providing access – hence sharing our next AEON Fashion Preview here to inspire collaboration amongst the upcoming successors of fashion. So glad to have UiTM graduates represent!”
Ensuring access for fashion is in line with AEON’s efforts in championing the United Nations Sustainable Development Goal – 8 and 15, focusing to promote a peaceful and inclusive society for sustainable development, provide access to justice for all and build effective responsible and inclusive institutions at all levels; as well as protecting, restoring and promoting sustainable use of terrestrial ecosystems.