AEON brings designer label FIZIWOO to a wider market this RAYA23

Experience the Nostalgia of ‘Pulang Desa’ with 2023 AEON’s WOOFIZIWOO

Kuala Lumpur, 6 March 2023 – After months of speculation on AEON’s Raya collaborator, AEON announces officially today that it has teamed up with renowned fashion label FiziWoo to launch their Raya23 collection as WooFiziWoo. Themed as ‘Pulang Desa’, the line is designed to evoke feelings of warmth and nostalgia, celebrating the joy of returning home to the family.

The WooFiziWoo exclusively for AEON is an exquisite blend of traditional Malaysian fashion with modern silhouettes and intricate embroidery. It’s a timeless collection with the conscious intention to recall and preserve the childhood memories of flower motifs – a reminder of the ancestral home’s graceful and classic decorations. This collection features five different sets of flowers meticulously embroidered: Chempaka, Orked, Seri, Dahlia and Mawar.

Continuing the success of collaborating with designer labels, Low Ngai Yuen, Chief Merchandise and Marketing Officer said, “We are thrilled to be collaborating with FiziWoo for this exclusive WooFiziWoo line. Their charming designs alongside their in-depth understanding of consumers emotions and sensitivities perfectly complement the AEON’s agenda of providing access to aesthetic, functions, sustainability and affordability.”

The WooFiziWoo exclusively for AEON is truly an all-encompassing range that caters to both men and women. It features high-quality Kandis Kurta top for men, as well as matching couple sets. The Chempaka set is an especially noteworthy addition, featuring a Kurung with Knot Skirt and is available in plus sizes as well. Meanwhile, the Damak couple set boasts the modern Cekak Musang Baju Melayu design that is perfect for any occasion.

Hafizi Radzi Woo, the founder of WooFiziWoo, added his thoughts on the collection, “We wanted to create a collection that not only pays tribute to Malaysia’s rich heritage but also showcases our unique and modern approach to fashion.”

“We aimed to fuse traditional and contemporary styles to appeal to a wide range of fashion enthusiasts. Our collection is a celebration of diversity and inclusivity, offering something for everyone – from the timeless Kurung Kedah to the more relaxed Kebaya and other classic yet modern designs.”

These stunning pieces are available at selected AEON stores – Taman Maluri, Mid Valley, Shah Alam, Tebrau City, Queensbay, IOI Putrajaya, Kota Bharu, and Kota Bharu.

Every purchase of the collection also comes with a special WooFiziWoo exclusively for AEON pack that includes a ‘Pulang Desa’ paper bag, an envelope, a thank you card, ‘Pulang Desa’ money packets, and a designed face mask.

Ensuring access for fashion is in line with AEON’s efforts in championing the United Nations Sustainable Development Goal – 8 and 15, focusing to promote a peaceful and inclusive society for sustainable development, provide access to justice for all and build effective responsible and inclusive institutions at all levels; as well as protecting, restoring and promoting sustainable use of terrestrial ecosystems.

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