AEON CO. (M) BHD. sets new precedence in launching the latest collaboration between its own long time successful cross-generational brand, Scarlet with the much sought after and celebrated fashion stylist, Steven Sunny at an intimate session preview held at AEON Mid Valley Megamall.
Boldly themed #OwnWhatYouWear, the collaboration features 10 variations of Scarlet’s year end season arrivals. Presented as a private showcase, Scarlet x Steven Sunny makes a strong statement about the need for fashion to prioritise own wellbeing and self-love to define the season’s style.
In addition to comfort and loungewear that have become the preferred choice over the last few seasons driven by pandemic-stay-home styles, this relevant revelation indulges in the truth of what customers want right now. Style and fashion are fast changing to adapt to how post-pandemic sees more re-evaluation of lifestyles. From the rise in the popularity of active and fit wear to the need in embracing health as wealth, the demand is moving towards fashion with therapeutic values.
It is part of the integral plan of AEON’s CHERISH campaign that celebrates resilience and gratitude with all Malaysians looking forward revering and appreciating what matters most in our lives as we bring yet another dramatic year of 2021 to an end and as we welcome a new year with much bullish thoughts.
The thought-provoking collaboration is graced by AEON’s Chief Operating Officer, Sunny Setiawan and attended by AEON’s Chief Merchandising and Marketing Officer, Low Ngai Yuen, alongside media partners and influencers. There are also additional on-site demonstrations of putting together the season’s ideas with makeup partner, Shiseido.
A special 100 pieces of Scarlet x Steven Sunny which are delicately hand-made limited editions can be purchased affordably online and at AEON Taman Maluri, Shah Alam and Bandar Utama.
Touching on the collaboration, Steven said, “I truly believe in bringing out the uniqueness in each of us. You own what you wear as you are your own limited edition. I am grateful to AEON for their insights to know what the customers want in challenging times like this.”
Steven Sunny is a renowned and versatile trend guru who is an internationally award-winning make-up artist although he graduated in oil painting. Steven Sunny is a much sought after and celebrated costume and fashion designer for both screen and stage.
In conjunction with the launch, customers will stand a chance to win RM500 AEON vouchers each by sharing their best picture wearing Scarlet outfit on Instagram from now until 31 December 2021. For more information on this, kindly visit our Instagram page at http://www.instagram.com/aeonretail.my.